Turning Extreme Complexity Into Concise Digital Products.
I am Boyan Grigorov—a Lead Product & Interaction Designer based in London. For 15+ years, I have helped global brands, FTSE 100 enterprise tech companies, and fast-growing scale-ups navigate data-heavy ecosystems, accelerate AI-first workflows, and ship high-craft digital experiences.
What I Do
I partner directly with founders, product leaders, and engineering teams to transform ambiguous operational challenges into linear, intuitive, and highly scalable interfaces.
Interaction Design (IxD): Architecting data-dense workflows, complex transaction mechanics, and modular component ecosystems across iOS, Android, and web.
AI-First Product UX: Thoughtfully integrating intelligent automation, predictive workflows, and AI-assisted interfaces while preserving human oversight, explainability, and platform trust.
Systems & Strategy: Running high-impact discovery workshops, setting engineering-aligned design tokens, enforcing strict WCAG 2.2 accessibility parameters, and driving conversion-funnel optimisation.
The Philosophy: Why CONCISE?
We live in a world of information overload, complex compliance architectures, and constant cognitive noise. Whether a user is an individual managing personal investments on a mobile app or an enterprise compliance officer parsing millions of rows of data, friction causes drop-offs, errors, and loss of institutional trust.
My design methodology is built on reducing complexity as a strict discipline. I systematically eliminate systemic clutter, ensuring that every user journey remains simple, predictable, and exceptionally clear.
By leaving no room for ambiguity when users execute critical workflows, review complex data visualizations, or interact with intelligent automated software, I design products that don't just look beautiful—they deliver measurable, high-impact commercial value.
Selected Work & Thoughts
Explore a curated selection of past product transformations, framework deep-dives, and design tooling guidelines.
📁 Browse UX Projects - High-fidelity interactive prototypes, complex application flows, and end-to-end design systems.
💡 Browse UX Insights - Strategic case studies detailing metric-backed product turnarounds and cross-functional operations.
🛠️ Browse UX Resources - Component libraries, rapid exploration frameworks, and accessibility auditing toolkits.
Let's Build Something Bold.
Whether you are scaling a data-intensive fintech platform, launching a regulated enterprise software ecosystem, or looking to supercharge your design team's workflows with high-agency contract leadership, get in touch.
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