In addition to being the UX/UI designer for this e-commerce website I also acted as the Product Manager and was responsible for prioritizing the work of the team which included one Magento 2 full stack developer and one SAP developer. After the successful launch, the website achieved £1M of sales in the first four months of trading and later became the main sales channel for what it once was a traditional brick and mortar furniture retailer.
My focus was to build strong “trust us” message and trigger impulsive purchasing, which I achieved by implementing a "Trust-Buy-Trust-Buy-Trust" strategy across the entire website.
The Logic Behind the Design
The final product - live site
Video showing how I combined 26 categories into five roomset sliders
Interactive elements, videos
Video showing different Gallery Slideshow options, UX prototype
Video showing different USPs hover options, UX prototype
Final Website Graphics, video
Video showing the final website graphics
Final Website Graphics, wireframes
About us page
Checkout page 1
Checkout page 2
Checkout page 3
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