Furniture E-commerce Website Two

I played a key role in the digital transformation of a business moving it from traditional retail to e-commerce. I created roadmaps, competitive and user research, UX, UI design, worked closely with the company owner to define new procedures, and managed the development and launch of the first online store for the brand. The challenge, apart from creating strong visual aesthetics and simple UX, was to communicate the luxury feel and touch of the brand, as well as offer intuitive online shopping experience. I proposed a variety of design themes with strong graphic, clear messages, and simplified user journeys. The main focus was to communicating to the customer the long history of the brand and to instill a feeling of trust in the brand. The new design offered a variety of ways to begin the clients' shopping experience including the option to shop by room, by category, by interior inspiration, and by latest products. The design also provisioned for a "search by image" option to be incorporated in the near future.

The Logic Behind the Design

UX prototype & UI wireframes

UX design - Competitive research

UX prototype & UI wireframes

Key goals & features

- quick product access thru home page
- communicate the 15-yr history of the brand, instil trust
- impulsive purchase lines, super sales
- multiple ways to start your shopping experience - by type, by product, by room, by latest items, by emotional interiors, by image search
- multi-category selection toggle on/off on burger menu
- competitive research in great detail

Interactive elements, videos

Video showing burger menu option one, image-based. UX prototype

Key features of the design:
- burger menu with images
- chosen room set expands down to reveal all applicable furniture categories
- multi-choice, toggle on/off to chose the furniture categories you want to see

Video showing burger menu option two, text-based, UX prototype

Main Website Graphics

Home page, UX prototype & UI wireframes

Category page, , UX prototype & UI wireframes

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