Suppliers' directory Marketplace - design & prototype

I developed a concept for a concise directory listing for B2B and B2C product and service providers. What's unique about this concept is the succinct user interface. I aimed at maximising the information displayed on a single screen and only displaying key features for each company – a few images and a short description - enough to communicate their USPs of each firm. I also emphasised on UI screen-transition animations to improve the user experience.

Watch video of the UX prototype

Play with the interactive prototype

The button below will open an interactive prototype of the app (in new tab). The functioning areas (buttons) are hinted with blue highlights. The prototype is best viewed on iPhone 6/7/8 Plus and screen resolutions of 414 x 736 but works just fine on any other phone or desktop. You are encouraged to leave comments with suggestions for improvements, which you can do by pressing "Esc" to exit the full screen mode and then clicking on the comments icon at the top right corner. Have a try.

Test the interactive prototype

Key goals & features

- mobile-first design
- show more listings concisely, show one in great detail (vs. all in detail)
- unambiguous informational architecture (clear categories)
- click-less design, reach goal faster
- simple user journeys
- smooth screen transitions, interactive UI

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