How people buy furniture? - UX Prototype

As an industry expert I know that there are more than 100 furniture showrooms in London. I am familiar with their price bracket, quality, trustworthiness, furniture style, and their exact location. This information requires years of research and is not readily available to the uneducated furniture buyer? My question was – How could that change? I conducted a detailed research trying to understand the behaviour of furniture buyers and what triggers their final decision when placing an order. I looked at their shopping habits, order patterns, and their reasoning behind choosing one particular furniture over another. My end goal was to come up with a tool which helps furniture buyers make more educated decisions. The outcome of my research lead me to develop a concept for an app, which could become your personal furniture shopping assistant. The app helps you define your style preferences, discover furniture showrooms around town, lists all furniture available on display, and finally plan a trip to visit your preferred showrooms.

Watch video of the UX prototype

Key goals & features

- Increase stores' footfall
- not selling thru the app, phase 2
- educate user on styles, help them choose
- show only stores with relevant products and within clients' budget
- improve shopping experience by planning their trip - visit 1st, 2nd, 3rd ...

Play with the interactive prototype

The button below will open an interactive prototype of the app (in new tab). The functioning areas (buttons) have hinted blue highlight. The prototype is best viewed on iPhone 6/7/8 Plus and screen resolutions of 414 x 736 but works just fine on any other phone or desktop. You are encouraged to leave comments with suggestions for improvements. You can do that by pressing "Esc" to exit full screen mode and then clicking on the comments icon at the top right corner of the screen. Have a try.

Test the interactive prototype

See the Research Presentation

The button below will open a presentation of the research we conducted. The presentation shows in detail what we were trying to understand, the problems which furniture shoppers face, our initial and revised hypothesis, the personas we defined, the findings from the user interview. market analysis and more. If you don't want to flip through the slides you can watch the video at the top of the page.

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View the Research

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