How people buy furniture? - Full Presentation

As an industry expert I know that there are more than 100 furniture showrooms in London. I am familiar with their price bracket, quality, trustworthiness, and exact location. This information requires years of collection and is not readily available to the uneducated furniture buyer? My question was – How could that change? I conducted a detailed research trying to understand the behaviour of furniture buyers and what triggers their final decision when placing an order. I looked at their shopping habits, order patterns, and their reasoning behind choosing one particular furniture over another. My end goal was to come up with a tool which helps furniture buyers make more educated decisions. The outcome of my project was a concept for an app, which becomes your personal furniture shopping assistant. The app helps you define your style preferences, discover furniture showrooms around town, lists all furniture available on display, and finally helps you plan a trip to visit your preferred showrooms.

Watch the full presentation, 25 min
Check out the UX prototype
Scroll down to see all slides from the Research presentation or else click the button here to see the final product and a video of how the app would actually work. You will also have the option to open and interact with the UX prototype which is best done through your smart phone. Finally, we encourage you to leave comments with suggestions or improvements. 
Click to see the prototype
View all slides
Check out the UX prototype
Scroll down to see all slides from the Research presentation or else click the button here to see the final product and a video of how the app would actually work. You will also have the option to open and interact with the UX prototype which is best done through your smart phone. Finally, we encourage you to leave comments with suggestions or improvements. 
VIew the prototype
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